The data were collected by questionnaires that have been tested for their validity and reliability. In this research, the method used is descriptive quantitative research method by spreading questionnaire 75 respondents who become sample in this research. And in the end there will be an increasing demand of heavy equipment rental services offered by the company. Attractive and efficient communication will create trust by the public public to the company. Therefore, it is necessary to have good communication to the community. Lack of public communication will have an effect and create a lack of trust from consumers in using the services of the company as a result will impact on the image of the company will decline. The purpose of this study is to know the marketing communication whether there is influence on the image of heavy equipment rental companies at PT. Buana Oto Mandiri company, which there is a lack of public communication or communication to the public in the company's introduction and understanding of corporate image. This research is motivated by the problems found in PT.
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